Why Event Planners Need Data Skills and AI Now More Than Ever
Julius Solaris joins Gregory on Event Logistics Lab for a candid conversation about the future of the events industry. From AI adoption to the planner-to-strategist evolution, this episode challenges the status quo and gives event professionals a clear framework for staying relevant in a rapidly changing landscape.
What you'll discover:
Why AI in events is about data intelligence, not content generation
The stat that reframes your entire event budget conversation: 50 to 100 B2B touch points and how events stack up
The real difference between an event planner and an event strategist
Why hyper-personalizing your event experience could backfire
Why live events are becoming the last trusted channel for meaningful business relationships
The two types of event professionals who will thrive in the years ahead