Pholeo

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“Right now my internal spreadsheet is the most updated thing.”

A conference planner, on a Spec Sync call

Registration, the attendee app and the project tracker each do one job well. None of them hold the specs, the rooms, the money and the show floor together. That job has been yours, by hand, in a workbook only you can read. Pholeo is the event logistics platform: one record of the event that every sheet, BEO, budget line and phone on the floor is a view of.

An event planner stands in the centre of a ballroom being set, holding a bundle of ropes that run to the kitchen pass, the stage crew, the registration desk and the loading dock, a tablet in her other hand.
  • “Honestly, most of it is in my head.”
  • “Does my BEO match your BEO?”
  • “Nobody trusts the latest version.”

Where it breaks

It does not break on show day. It breaks in the months before, one re-key at a time.

The event is one set of facts: who, where, when, how many, at what price. The tools hold them in four places, and the planner is the only thing keeping the four in step. Here is where that gives.

  1. 01

    90 days out · The specs

    Three documents about one event.

    A budget workbook, a specs workbook and a Word doc for the venue, each with its own version number. A count changes on a call and is re-keyed in all three. Or in two, and nobody notices which.

    “We end up having a spreadsheet for our budget and then building a new spreadsheet for our specs.”

  2. 02

    Guarantee week · The BEO packet

    The venue’s version arrives, in their template.

    Dozens of BEOs come back with the venue’s numbers and the venue’s wording. Cross-referencing them against your sheet is the weekend before guarantees, and you sign all of them anyway, because the clock does not wait for the match.

    “Right before show, before guarantees, it’s: does my BEO match your BEO?”

  3. 03

    Load-in · The floor

    The plan is a printed book and a phone full of PDFs.

    A change at the desk reaches the floor when someone walks it there. The electrical nobody saw gets discovered in the room. The staff reference is a short book with phone numbers, and it was true when it was printed.

    “I’m in the room and suddenly I’m told, hey, we were supposed to have electrical at all the tables.”

  4. 04

    Six weeks after · The bills

    Every invoice is a PDF, and every estimate is in a different file.

    Each major bill is recoded by hand against a number that lived in another workbook. Finals arrive for months. Next year’s budget is seeded from memory and last year’s spreadsheet, and the cycle starts again.

    “All 26 hotels sent me a PDF of our invoice. Not helpful.”

What one record changes

The event is one set of facts. Every sheet, BEO, budget and screen is a view of it.

  1. 01

    One record, many views

    A function is entered once. Everything else reads it.

    The function sheet, the BEO line, the budget, the agenda and the phone onsite all read the same record. Change the count or the room and every view follows. Nothing is re-keyed.

  2. 02

    The money assembles itself

    Price the function, and the budget builds as you go.

    Menus, sets, labour, service charges and tax are priced on the function. Areas and cost centers roll up while you build, with estimate, actual and variance side by side instead of in three tabs.

  3. 03

    The venue’s version and yours

    One list to check before guarantees.

    Event Builder reads a BEO packet onto the board, and the signed version attaches to the function it belongs to. The cross-check happens against one list, not two workbooks and a weekend.

  4. 04

    Closing seeds the next one

    Reconcile where you planned.

    Final invoices sit beside the original estimates, by area and cost center. Export it for finance, and next year starts from a record instead of a memory.

Try it on one function

Change the count. Watch what follows.

Thursday’s gala is one record. The sheet, the BEO line, the budget and the phone on the floor are four views of it. Nothing below is re-keyed.

Function sheet

Gala Dinner & Leadership Awards

Date
Thu, Oct 15 · 7:00 PM
Location
Aspenglow Ballroom
Guaranteed
620
Set
62 rounds of 10

BEO · Cascade Ridge Banquets

Order #BEO 4431

Gala Dinner, three-course plated620 × $135
Wine service with dinner620 × $28
Order total$101,060

Room on the order: Aspenglow Ballroom

Budget · Food & Beverage

Gala Dinner

Approved estimate
$101,060
Committed
$101,060
Variance
—

Rolls up to the F&B area and the event total.

Onsite · Maya’s phone

Gala Dinner & Leadership Awards

Aspenglow Ballroom · 7:00 PM

Guaranteed

620

Rounds

62

  1. Change something above. The office’s edit lands here, with who and when.

Show week

The planning platform becomes the production interface.

Onsite, the same record is on every phone. The board shows what is done, what is next and who owns it, and a change at the desk reaches the floor as it happens. Print the day’s sheets if you still want paper in your hand.

  • Status, owner and room on every function, for everyone on the floor.
  • Changes made at the desk are on the phones in the room, not in tomorrow’s reprint.
  • Day sheets print from the same record, for the people who want a book.
The planner strides across a ballroom floor during load-in, tablet raised, directing a crew that is rolling in chafing dishes, hanging a lighting truss and dressing the registration desk.

Where each tool stops

Keep what works. Most of it stays.

Planners did not choose these tools by accident. Each one is good at its job. The gap is the job none of them was built for, and it has been filled by the planner.

  • The spreadsheet

    Built for

    Anything, by you, fast. It bends to the event and it is honest about what it holds.

    Where it stops

    It holds one person’s version. The budget tab and the specs tab do not know about each other, a changed count is re-keyed by hand, and the latest copy lives in someone’s inbox.

    Beside Pholeo

    It becomes the export. The record is shared and the spreadsheet is a view of it you can still download, in your layout, for finance.

  • Registration platform

    Built for

    Attendees, sessions, badges and the revenue coming in. The front door of the event.

    Where it stops

    At the door. It knows who is coming. It does not know how the room is set, what the kitchen is plating, where the AV bill lands or whether two committees want the same room at four.

    Beside Pholeo

    It stays. Pholeo sits behind registration, where the logistics live once the event has to be produced.

  • Project tracker

    Built for

    Tasks, owners and due dates, for any project. Good at the list.

    Where it stops

    It tracks that the BEO is due, not what is on it. It has no idea what a guarantee is, where a service charge goes or which function a task belongs to.

    Beside Pholeo

    Planning tasks live beside the functions they are about, authored relative to the event date so a moved show moves the plan.

  • The venue’s BEO packet

    Built for

    The venue’s own kitchen, banquets and billing. It is their record of your event.

    Where it stops

    It is their version, in their template, signed onsite. Matching it to your specs is a manual cross-reference, and the corrections go back as emails.

    Beside Pholeo

    It is read onto your board and attached to the function it describes, so the comparison is against one list and the signed copy is where the specs are.

  • Binders and PDFs onsite

    Built for

    Holding the plan in your hand when the Wi-Fi is bad and the room is loud.

    Where it stops

    It was true when it was printed. The 4 p.m. change is on the desk, not in the book, and the short book of phone numbers is wherever it was left.

    Beside Pholeo

    The same record is on every phone through Pholeo Onsite, and the day sheets still print for anyone who wants the book.

Nothing above is a product name on purpose. Whatever your registration platform or tracker is called, it keeps its job.

Why planners choose it

Four reasons that come up on every Spec Sync.

  1. 01

    It was built by planners who ran the room.

    Pholeo was made by people who have carried the binder, signed the BEO packet and reconciled the bills. Every screen starts from how the work is actually done, not from a template of it.

  2. 02

    It starts from your real event.

    The first board is built on a Spec Sync from one of your own BEOs or function sheets, in the session. The first thing you see is your event, in your words, not a sample.

  3. 03

    It respects what you keep.

    Registration, the attendee app, the venue’s template and the Excel export for finance all stay. Pholeo is the layer underneath them, not a replacement for everything.

  4. 04

    It holds through reconciliation.

    Most tools stop when the event starts. This one carries the same record from the first spec to the final invoice, and hands next year a record to start from.

See it on your own spec

A Spec Sync builds your first board from one real BEO or function sheet.

In their words

Planners who made the switch.

“Pholeo allows my team to plan together, no more worrying about breaking a formula and spending hours trying to fix the budget spreadsheet.”

Regina Panza

F&B Lead

Workday Rising

“Working with the Pholeo team to execute an event is like having a co-planner at your side. The additional services ensure that my event is show-ready ahead of schedule.”

Lee Avery, CMP

Independent event planner

On the service behind the software

Lauren Koleszar, CMP

Case study · ASIS GSX

“It’s faster. It’s more accurate. And I don’t have to chase the details anymore.”

ASIS International moved GSX’s specs, budget and reconciliation into Pholeo, and ran the show onsite without binders for the first time in fifteen years.

Lauren Koleszar, CMP

Meetings Manager, ASIS International

Read the story
Jack Voorhees

Case study · URMIA

“For 25 years I was stuck translating spreadsheets and mail merges into something venues could understand. Pholeo changed that.”

A lean association team centralized its logistics in Pholeo, cut the Excel and PDF version confusion, and cleaned up the venue conversation without adding staff.

Jack Voorhees

Senior Director of Events, URMIA

Read the story

FAQ

Questions planners ask before they switch.

Straight answers. If yours is not here, ask it on the Spec Sync.

Is Pholeo a registration platform?

No. Registration, the attendee app and the website stay exactly as they are. Pholeo sits behind them, where the specs, the rooms, the money and the show floor live once the event has to be produced.

Do we have to stop using Excel?

No. The budget, the specs and the reconciliation export to Excel in the layout finance expects. What changes is that the workbook is a view of a shared record rather than the record itself, so a changed count is not re-keyed in three files.

What happens to the spreadsheets and BEOs we already have?

They are the starting point. A Spec Sync builds your first board from one of your real BEOs or function sheets, and Event Builder reads a BEO packet onto the board so you do not key it in.

Does it work with the venue’s BEO process?

Yes. The venue keeps its template. Their BEOs are read onto your board and the signed versions attach to the functions they describe, so the cross-check before guarantees is against one list.

Who is it for?

Association conference teams first, then corporate event teams, agencies and independent planners. The common thread is an event with real F&B, room and budget complexity run by a team smaller than the work.

How is it priced?

Per conference, in three packages that differ by how much of the Pholeo team you get alongside the software. The pricing page has the detail, and the Spec Sync is where we say which fits.

Bring the event out of your head.

Share one spec and we will build your first board with you.