Gregory Perrine Gregory Perrine

Turning Chaos Into Seamlessness: Inside High-End Corporate Event Planning

Why does corporate event catering start at $250 per person? Jodi Fyfe, CEO of Chicago's Paramount Group and 15-year veteran of high-end event production, breaks down the real costs behind off-premise catering. From the hidden equipment expenses corporate planners miss to the dozens of staff members required for a seamless 50-person dinner.

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Gregory Perrine Gregory Perrine

From Spreadsheets to SaaS: Why Event Planning Still Breaks at Scale

Event planning has never lacked tools , it’s lacked systems that scale with reality.

Spreadsheets, shared drives, PDFs, and email threads still form the backbone of most event operations. And while these tools technically work, they collapse under pressure the moment complexity increases: more stakeholders, more venues, more vendors, tighter timelines, higher expectations.

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Gregory Perrine Gregory Perrine

Event Logistics in a Tech-Accelerated World

The events industry is experiencing a massive technological shift. AI tools, automation platforms, and “all-in-one” event tech promise faster workflows, cleaner data, and fewer spreadsheets. But as Gregory Perrine, Founder & CEO of Pholeo and eGuide, explains in the Season 2 kickoff of Event Logistics Lab, speed alone doesn’t solve the real problems planners face.

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Gregory Perrine Gregory Perrine

Event Logistics Is a Decision System

Kick off Season 2 of Event Logistics Lab with co-founders Gregory Perrine and Rocio Aldana as they dive into Gregory's origin story, the evolution of Pholeo, and the state of event logistics. This candid episode covers everything from tech innovation and AI to authentic leadership.

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Gregory Perrine Gregory Perrine

The Event Logistics-First Alternative to Cvent

If you’re searching for alternatives to Cvent, you’re likely wrestling with real-world logistics: venue specs, BEOs, last-minute changes, and budget accuracy under service charges and taxes. Let’s breakdown why teams and venues are using Pholeo to power their event logistics and build efficiency into their processes.

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Gregory Perrine Gregory Perrine

The Best Way to Build Event Specs

In this practical walkthrough, Gregory starts from a blank build and shows how to set up rooms and setups, add menus and rentals with real service notes, and switch on the right taxes and fees so the math is right the first time.

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Gregory Perrine Gregory Perrine

The Hidden Risks of Spreadsheets in Conference Planning

In the world of conference planning, one wrong formula or missed update in a spreadsheet can derail an entire program. This post sheds light on the hidden vulnerabilities of spreadsheet-based workflows—from accidental data loss to communication breakdowns—and how Pholeo’s purpose-built platform keeps teams aligned, organized, and in control.

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Gregory Perrine Gregory Perrine

Losing Trust: The Silent Cost of Spreadsheet Dependence | The Spreadsheet Series

Every missed update or conflicting spreadsheet erodes something bigger than your timeline: trust. In this post, we unpack the often-overlooked relationship damage caused by spreadsheet dependency and explore how Pholeo creates transparency, accountability, and real-time clarity for stronger vendor and stakeholder partnerships.

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Gregory Perrine Gregory Perrine

Goodbye, Paper: How Pholeo Makes Onsite Event Production Seamless

Discover how Pholeo streamlines onsite event production without a single printed page. In this behind-the-scenes look at our sample DemoCon 2025, see how real-time updates, budget-linked services, and seamless team coordination make paperless planning a reality.

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Gregory Perrine Gregory Perrine

Why Transparent Collaboration is the Secret to Smoother Event Planning

Discover how embracing transparency in your event planning process can eliminate version confusion, build trust with stakeholders, and keep your entire team aligned. Learn how tools like Pholeo’s activity tracking and labeling make real-time collaboration seamless and stress-free.

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Gregory Perrine Gregory Perrine

Why Your Vendors Don’t Open Your Spreadsheet | The Spreadsheet Series

Let’s be honest—most event vendors aren’t combing through your spreadsheet tabs to find the information they need. In this post, we break down why traditional spreadsheets often fail as collaboration tools, and how Pholeo’s structured, real-time system ensures the right details reach the right people—without the back-and-forth.

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